Recently the country has undergone the polls in 5 states including the gate to power in politics i.e. UP. Below are the 5 key learning for us from the outcome…
1.SP leadership eulogised their own work in UP while SAD suffered a setback due to bad performance >> Brand Promise and Brand Performance are critical for sustainability. 2.Poll results were not in sync with Opinion Polls. When forced to give you opinion, people may project a differenct picture >> Most customers will never give any hint before defecting to other brand; we need to have insights on what's happening in their life. 3.BSP was harping on their traditional vote bank, however the equation changed. In key state of UP, BJP first protected their base in seats they won in Lok Sabha while trying to snatch a victory in others >> An organisation needs to protect their core segments before targeting other segments. 4.While other parties opposed and projected demonetisation as wrong step, people verdict was in its favour (considering it as a right move) >> Understand what your customer values; respect it and be on customer’s side. 5.All parties projected a bad image of each other during prepoll rallies, speeches and made all attempts to seize every opportunity to downplay others >> Your brand can't become No 1 by just degrading competition brand. It needs to have its own brand ethos for a strong foundation.
1 Comment
Rajesh Menon
3/15/2017 11:03:45 am
Good article. Core values, Brand protection and Customer centric Leadership is of paramount importance.
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A working professional with 19+ years of experience in Sales, Marketing, Strategy and Operations, I am an avid reader and quizzer.
My areas of interest are Business Strategy, Marketing, Customer Management and Digital Media. With my blogger mission as "Learn, Think and Share", I would love to share my thoughts on business strategy, leadership, management, marketing and business quizzing. If my blogs help you out in your professional growth or my quizzes provides a perfect match of infotainment, then I will consider my little attempt as rewarding. - Sunil Singh Rana ABOUT AUTHORArchives
December 2018
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