I-See-I-See-I Illusion: “I” is not about "me" but about knowing "myself" "Jab main chotta baccha tha.” Do you recall this jingle? People grown up during the days of limited media exposure, typically 80's would be able to recall it. But the context is not about the jingle, it’s from an interesting stream: behavioural sciences.
Now come back to a regular office scene and I am confident you would have also come across one. A supervisor (subtle term to replace the fearful word "Boss”) screaming at his subordinate about how efficient, smart, productive etc. etc. he was when he was of his (supervisor's) age and role. This is what I call as I-See-I-See-I Illusion (Note, It has nothing to do with the banking giant). It’s human psyche to believe that they perfect in all means thus discounting their negatives by a factor of “n”. They see themselves (therefore illusion) as an ideal role model for society, organisation and country without even knowing a zilch about themselves. First, introspect your “I” claims in the context of time. If someone tells me that he used to travel from Brookfield to Outer ring road in Bangalore (my work travel route) in 15 min during his time, I can straight-forwardly ask him to repeat that feat today. I am confident Bangalore traffic will give an opportunity to him to reconsider his claim. It will also be applicable to all those learned gentlemen who claim to excel at the age of their reportees or peers (though there may be some exception here too). The concept of time will mellow down some of your claims about “I”. If these claims pass through the litmus test of time, they will be more relevant and plausible to others. Secondly, Use the “I” concept to understand self. In an article by leading poet and advertising icon, Prasoon Joshi, many marketers still refer to customer as "they" rather than us which alienate them from being part of the segments they target (mostly summarized as “Common Man”). It deprives them of visualising their own behaviour which eventually restrict learning. Individuals who know themselves are happier than others as they are aware of their own acts and decision. They make themselves more accountable of the results which are outcome of these acts. To close, one great lines from Shifu, the master of Po, the Panda (from movie Kung-Fu Panda) “If you only do what you can do, you’ll never be better than what you are. You don’t even know who you are!”
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A working professional with 19+ years of experience in Sales, Marketing, Strategy and Operations, I am an avid reader and quizzer.
My areas of interest are Business Strategy, Marketing, Customer Management and Digital Media. With my blogger mission as "Learn, Think and Share", I would love to share my thoughts on business strategy, leadership, management, marketing and business quizzing. If my blogs help you out in your professional growth or my quizzes provides a perfect match of infotainment, then I will consider my little attempt as rewarding. - Sunil Singh Rana ABOUT AUTHORArchives
December 2018
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